Brown-Forman: Is the 26% Slide a Buying Opportunity?

Latest analysis for Brown-Forman Corporation (BF.B).

Published January 15, 2026•1 min read

#BF.B#Dividend Investing#Analysis

The spirits industry has faced a sobering year, and Brown-Forman (Jack Daniel's) hasn't been immune. However, for the patient income investor, this significant valuation reset might offer a rare entry point into a classic consumer staple.

Analysis

Trading at $26.35, BF.B has seen a rough 26% slide over the last year.

Why the struggle?

Consumer Sentiment: Softer sentiment toward spirits and higher costs have weighed on volume growth.
Sector Lag: Consumer staples have lagged the S&P 500 significantly over the last six months as investors chase growth.
Earnings Pressure: Q3 results were soft compared to other beverage and tobacco giants.

Despite the headwinds, the yield has pushed up to 3.35%, making it more attractive for dividend seekers who believe in the long-term brand equity of Jack Daniel's.

The Income Verdict

Rationale for income investors: A contrarian pick for those who value brand power and a reliable 3.35% yield over short-term price action.

Shares Needed

1,360

shares of BF.B

Capital Required

$35,820.90

invested in BF.B

Monthly Income Goal$100.00/mo

$10/mo$1,000/mo

Passively Earning $100.00/month

With a dividend yield of 3.35%, holding 1,360 shares of BF.B would generate $1,200.00 in annual passive income.

Disclaimer: This is not financial advice. Always do your own due diligence.

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